GEN Website
Delivers Unrivaled Visibility delivers critical information and is biotech’s go-to source for critical information on the tools and technologies that improve workflows and lead to enhanced productivity.

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High Velocity Exposure

The GEN website reaches over 181,183 unique readers and provides readers with unique content through GEN exclusive articles, trending industry and research news, market and tech analysis, and interactive features. The website is designed to strategically showcase ad positions for optimal visibility, click through, and action. All ads are run-of-site for maximum exposure and high-impact.

Every ad slot is strategically placed for optimal viewing. All ads are run-of-site for maximum exposure and each ad slot is designed for specific targeting goals:

  • NowBar: Heavy exposure over short period of time
  • Leaderboard & Large Leaderboard: High visibility, proven performance
  • Medium Rectangle: Strategic placement adjacent to editorial content
  • Keyword Takeover: Exclusive takeover of keyword search results