Emerging Platforms
Deliver Innovative
Branding Opportunities

Fundamental shifts in perceptions of advertising have caused marketers to enhance traditional branding and promotion with a unique multi-media approach, in order to convert prospects and win loyal customers.

GEN’s innovative, diverse portfolio can help you with this. Check out GEN’s full suite of high-performing digital options including the exclusive GEN Touch mobile app, targeted social media posts, and native advertising opportunities.

New Mobile Marketers Life Sciences in Mobile Mobile Buyers Guide email: sspitz@genengnews.com email: sgiaccone@genengnews.com email: mlieberman@genengnews.com email: islade@genengnews.com email: vpalusevic@genengnews.com email: mtonon@genengnews.com email: sperillo@genengnews.com

GEN Touch (Mobile App)

The GEN Touch mobile app features all the trusted GEN content in a format designed for iOS and Android tablets and smartphones. Its rapid adoption by a younger, international audience makes it an important component of your digital marketing mix.


  • Unique Users: 16,000*
  • Age: 63% under 34 years old*
  • Geography: 41% users from Asia*

* Publishers own data

Customer Reviews

“Clean looking app. Makes it simple for one to find daily biotech news”

“The best! Genetic Engineering magazine. Keep going”

“The innovative app for biotechnology scholars”

Sources: 2014/2015 Google Analytics, Google Play Store, iTunes Store

BioPerspectives (Native Advertising)

The answer to native advertising!

BioPerspectives is an innovative content marketing solution that enables your message to be positioned and read alongside GEN’s authoritative content. GEN BioPerspectives provides you with a new way to engage prospects in an ongoing dialogue, in your own voice, against GEN’s trusted editorial backdrop.

Sponsor Elements:

  • Two week exclusive sponsorship on GEN website
  • Consultation with GEN editorial team for help on topic refinement and placement
  • Exclusive banner ad adjacent to your BioPerspectives article list
  • Dedicated GEN branded article landing page
  • Promoted in GEN Highlights eNewsletter
  • Detailed reporting

Promoted Posts (Social Media)

Amplify your message in the social media sphere. Use our expertise to drive traffic to your website by posting links to educational resources as well as creative perspectives about the application of your products and services on our popular social media sites.

Reach an audience of young influentials from around the globe, with an expanding following of GEN devotees from Asia, the Middle East, and South America.

Marketing Program:

  • Your posts and tweets distributed through our social network
  • Promote your products, services and educational content supporting them i.e. webinars, classes, expert opinions, hot technology applications, tools, mobile apps
  • Performance Report (Article Page Views, Clicks on Related Content Links, Ad Impressions & Clicks)

Custom Content

GEN’s custom content marketing and advertising options are designed to support your brand’s unique objectives. Connect your brand’s exclusive voice to GEN’s engaged audience through video, posters/infographics, newsletters, special publications, eBooks, and roundtable discussions. Our team will work with you to develop the most effective program, scalable to your budget and goals.